Borjomi in israel Free Essays

string(65) one thousand years back in the Boredom Gorge of focal Georgia. Our undertaking comprises of a few sections: Company survey History of organization Market procedures The audit of contenders PESTLE investigation Cultural diagram Action plan Our item is â€Å"Boredom† and â€Å"Boredom Spring†. Our goal showcase is Israel. The explanation we picked this nation is the lack of water which faces the populace. We will compose a custom article test on Borjomi in israel or on the other hand any comparative theme just for you Request Now Market Strategies Direct Exporting For â€Å"Boredom† it will be smarter to go into Israel’s advertise by means of Direct Exporting. Direct Exporting is the best approach to offer your items to your clients with no middle people, be in contact with them constantly and get criticism straightforwardly from them. Direct Exporting will help â€Å"Boredom† to wipe out fixed costs, for example, lease for workplaces, utility installments, and so forth. Direct Exporting serves to the firm lift deals and increment pieces of the overall industry. Through direct sending out activities† Boredom† will pick up the significant experience and mastery about working globally. The detriments for direct sending out ought to be the multifaceted nature of coordinations and dispersion channels. â€Å"Boredom† should develop some fare association which takes care of every one of these issues for Its sake. This association should speak with these gatherings to flourish deals. Joint Venture a similar creation lines and have similar points. Furthermore, while utilizing this market section mode there is a likelihood to have clashes with your neighborhood accomplices, office issues that emerge when one gathering is required to act in another’s eventual benefits. JP gives absence of administrative control; you can't deal with all issues worried with the progressing exercises. Here and there JP makes a contender for the firm. It frequently happens that outside financial specialists lose entire item markets to past joint endeavor accomplices. Diversifying An administration Contract with a specific organization will be a favorable position for DC Boredom Georgia. An administration Contract serves to Georgian organization to improve the quality and become progressively serious controlled under Israel master for both, home and host markets. It is typical when the accomplished organization offers its administration mastery to little growing firm in creating nation. An administration agreement ought to be a case for cost sparing by utilizing its assets all the more reasonably which improves the specialized help and the employees’ aptitudes. The issue with an administration agreement ought to be that potential returns are constrained by contract. Picked Strategy The most worthy technique for â€Å"Boredom† will be immediate sending out on the grounds that â€Å"boredom† has enough understanding to work autonomously globally. The company’s potential benefits will be more prominent on the grounds that it is wiping out go-betweens. It will show signs of improvement assurance for its trademarks, licenses and copyrights. As the company’s business creates in the remote market, it will have more prominent adaptability to improve or divert its advertising endeavors. Trademark â€Å"Boredom† is created by IDS Boredom Georgia, which is a piece of IDS Boredom International †the greatest maker of normal mineral water and pioneer under the idea of characteristic packaged waters inside CICS and Baltic nations. IDS Boredom Georgia is an unchallenged market pioneer in Georgians filtered water industry, which has just settled its most popular brand Ames like Boredom, Alkali, Boredom Springs and Baking. Its greatest selling brand Boredom has set up its quality in more than 30 nations around the world. IDS Boredom Georgia brings to the market the normal and healthy drinking water, which gives a drive and an increase in vitality. The Company manufactures its procedure on four primary standards: development of deals topography, showcase broadening, conduction of forceful promoting efforts and presentation of new brands into the portfolio. As makers we are staying up to date with the most recent improvements available and re consistently arranged towards reacting viably to the client needs. Item quality is forever our top need. Our item â€Å"Boredom†, which we are going to dispatch into the market in Israel, has a few contenders. Those are: Genesis, Me Eden, Invention†¦ Israel works under a parliamentary framework as an equitable republic with all inclusive testimonial. President is Simon Peres and prime Minister†Benjamin Entertain, who is the head of government and leader of the bureau. Israel is politically steady, however merciless colonization of Palestinian domain. As we referenced over that Israel is truly steady, the equivalent could be said about Israel’s economy. So Israel is viewed as one of the most exceptional nations in Southwest Asia in monetary and mechanical turn of events; its ostensible GAP for multi year gauge is $ 242,897 billion, per †39,2 and it’s human advancement file is high 0,888 with which Israel is on the seventeenth spot on the planet. The nation is positioned third in the locale on the World Bank’s Ease of Doing Business Index just as in the World Economic Forum’s Global Competitiveness Report. It has the second-biggest number of new businesses on the planet (on the primary spot is U. S) and the biggest number of NASDAQ-Sited organizations outside North America But it’s pivotal that Israel’s economy has experienced an extreme change in the course of the most recent a very long while from an economy dependent on horticulture and private ventures, which are delivering a wide assortment of profoundly requested items that are promoted around the world. Additionally Israel’s banking framework is progressed and all around created, with branch associations everywhere throughout the world, and it gives the business division all the administrations it requires. The economy is likewise fortifying by the lawful framework which Israel has created. Be that as it may, Israel has experienced a ceaseless water lack for a considerable length of time. The reasons for water deficiency are both characteristic and man-made. Israel has experienced four continuous long periods of dry season. The expansion sought after for water for household utilizes, that originates from the development of populace and the rising way of life, along with the need to flexibly water as per sources. The rural segment has endured most due to this water emergency. Because of the lack, water portions to the division must be decreased definitely causing a decrease in the farming efficiency. Organization incorporates 4 brands: â€Å"Boredom†, â€Å"Alkali†, â€Å"Boredom Springs† and â€Å"Baking†. The organization keeps up the consonant combination between a decent taste and numerous nutrients. History of the Company â€Å"Boredom† is the maker of mineral spring water that was found more than one thousand years prior in the Boredom Gorge of focal Georgia. You read Borjomi in israel in classification Papers Trademark â€Å"Boredom† is delivered by IDS Boredom Georgia, which is a piece of IDS Boredom International †the packaged waters inside CICS and Baltic nations. IDS Boredom Georgia brings to the market the characteristic and healthy drinking water, which gives a drive and an increase in vitality. The utilization of Georgian mineral waters has been recommended by the Georgian and outside specialists for complex treatment of a few stomach related ailments and diabetes mellitus. Customarily, Georgians devour shimmering mineral waters as an amazingly powerful cancer prevention agent during food contamination and particularly as a characteristic aftereffect cure. IDS Boredom Georgia is an unchallenged market pioneer in Georgians filtered water industry, which has just settled its most popular brand names like† Boredom†, â€Å"Alkali†,† Boredom Springs† and â€Å"Baking†. The mineral water part in Georgia had an around GEL 126 million yield in 2010, 40% of which was sent out. IDS Boredom Georgia was one of the key players in it. Its greatest selling brand â€Å"Boredom† has built up its essence in more than 30 nations worldwide The Company assembles its procedure on four fundamental standards: development of deals geology, advertise enhancement, conduction of forceful promoting efforts and presentation of new brands into the portfolio. As makers they are staying up to date with the most recent advancements available and are constantly arranged towards reacting successfully to the client needs. Item quality is forever their top need. Upper hands High Water quality Room for development (limit of existing bottlers can dramatically increase) pride, some portion of the Georgian culture, custom Certified healing properties Well shielded from fraud Vast fare experience National High acknowledgment in previous Soviet nations and rising ubiquity in US, AJAX, EX. Point The point of the â€Å"Boredom† is a blend of nature and advancements, conveying characteristic and solid items to the shoppers and hence making esteem both for the foundation and the general public. They are centered around making a domain that benefits both their staff and clients and best suits their requirements. Endeavors in this manner concentrated add to the acknowledgment of new thoughts and encourage further turn of events. Items Boredom Alkali Boredom springs Baking Assortment Boredom† mineral water is introduced in four pressing variations: 1 In glass bottle 0,33 1 (lapse date †2 years from creation date); 2) in bottle 1 (terminate date †2 years date; 4) in plastic jug 1 (lapse date †1 year from creation date). Grants 1907 SPA Grand container 1909 Kane Grand Golden Medal 1911 Dressed Diploma of Honor 1940 Italian Golden Medal 1975 Budapest Diploma of Honor, World Exhibition 1998 Novosibirsk Golden Medal 1996, 1997, 1998 SST. Petersburg Golden Medal 2005 ISO 22000 REVIEW OF

Challenging Tasks In Human Resource Management - Samples

Question: Talk about the Challenging Tasks In Human Resource Management. Answer: Ways to deal with address the difficulty Repatriation is a procedure of restoring an advantage, especially a representative in an authoritative setting, working in an alternate nation to their nation of origin. Exile is viewed as one of the most testing errands in human asset the executives as it requires a great deal of cautious arranging and execution since it is consistently hard for representatives to acknowledge changes in their work and move back to their nations of origin. Certain methodologies that can be utilized in doing the repatriation procedure proficiently are talked about underneath: Most importantly, the human asset chief needs to consider all the difficulties that she just as the workers being repatriated are likely going to confront while the repatriation program is executed. The human asset chief ought to be solid and steady to manage the difficulties as it would help in managing protection from change (Thecultureblend, 2014). Furthermore, to guarantee better repatriation, the human asset supervisor ought to guarantee that the ostracizes are consistently in contact with their home office as it would help them in changing with the home conditions on the off chance that they are repatriated. To guarantee better repatriation, the supervisor can likewise permit the workers being repatriated to visit their home office more than once before they are really exiled. Thirdly, the enrollment procedure for choosing new workers ought to be arranged and executed at the earliest opportunity. Exiles are constantly purchased in by organizations when they believe that the representatives working in a specific geological district have a serious edge in a specific field and can help in getting progressively serious. Along these lines, the human asset director ought to guarantee that the representatives being chosen for replacement have the ideal range of abilities and should gadget a determination method as needs be (Mobbs, 2015). Fourthly, the chief needs to guarantee that the new representatives experience explicit preparing and improvement programs before they can really begin working in the lodgings. This is significant on the grounds that they will promptly need to deal with all the work that the exiles had been taking care of. Arrangements to be executed Acquiring new representatives from another topographical area and preparing them to work can be a difficult errand however the human asset administrator can complete it by actualizing the correct work environment arrangements. A portion of these approaches are: Above all else, to guarantee that the new representatives are work prepared, it is of most extreme significant that they have every one of those abilities that are required to proficiently satisfy all activity jobs and duties, which ought to clearly be checked during the enrollment procedure. Furthermore, the new representatives ought to be prepared and grown with the goal that they can increase a superior comprehension of the idea of work and the working environment ethics and morals. Preparing and building up the representatives will give them a superior comprehension about their activity jobs and obligations, which would at last prepare them for work (Workforce, 2002). Thirdly, the chief needs to structure a pay strategy that would help in keeping the new representatives roused and occupied with the new work environment. In conclusion, the administration should guarantee that the new representatives get support from their colleagues with the goal that they can adjust to the new condition as quickly as time permits (Lavoie, 2014). Preparing programs for new representatives As examined above, preparing and advancement of the new representatives is critical for the organization. To guarantee better outcomes, the new representatives should experience at work just as off-the-work instructional courses. As a matter of first importance, the new representatives should experience direction meetings, which are a kind of welcome meetings that help in acquainting the workers with their new working environment condition (Taylor, n.d.). Furthermore, training and coaching is likewise significant as the new representatives would require a great deal of help from their collaborators so as to comprehend their work and to play out their activity obligations and duties successfully. In conclusion, it is of most extreme significance to quantify the presentation of the new workers with the goal that it tends to be simpler to recognize the holes in their real execution and expected execution levels (Betterteam, 2017). End Clearly repatriation of the current representatives and delegating new workers instead of those being repatriated would not be a simple undertaking for the human asset executive of the organization. The whole procedure must be made compelling if the human asset director is proficient enough of understanding the preparation and growing needs of the new representatives and the significance of their capacity to meet the aptitudes required for the activity while additionally guaranteeing that the ostracizes working in the organization are repatriated to their nations of origin with no issues or complaints. References Betterteam. (2017, November 19). Preparing New Employees - The Secret to Training New Employees for Long Term Success. Recovered March 18, 2018, from www.betterteam.com: https://www.betterteam.com/preparing new-workers Taylor, J. (n.d.). 5 Tips for Training New Hires . Recovered March 18, 2018, from www.themuse.com: https://www.themuse.com/counsel/5-tips-for-preparing fresh recruits Workforce. (2002, June 21). Ten Tips on Managing a Successful Repatriation Program . Recovered March 18, 2018, from www.workforce.com: https://www.workforce.com/2002/06/21/ten-tips-on-dealing with a-fruitful repatriation-program/ Lavoie, A. (2014, December 4). 7 Ways to Make the First Day Perfect for New Hires . Recovered March 18, 2018, from www.entrepreneur.com: https://www.entrepreneur.com/article/239779 Thecultureblend. (2014, May 22). Leaving Well: 10 Tips for Repatriating with Dignity . Recovered March 18, 2018, from thecultureblend.com: https://www.thecultureblend.com/leaving-great 10-tips-for-repatriating-with-poise/ Mobbs, C. H. (2015, December 2). Repatriation guidance for a glad return . Recovered March 18, 2018, from expatchild.com: https://expatchild.com/repatriation-exhortation glad return-tips/

Tips For Writing an Extended Essay Topic

Tips For Writing an Extended Essay TopicIt's okay to have an extended essay but the chances are you're going to feel like writing an article more than just because you have that extra time. These are tips for writing an extended essay topics that will show you how to write an essay from start to finish without having to go back and re-read the material. Of course, if you feel as though you need a little extra help with an essay then you should seek the help of a college writing tutor or book a private tutor. But for most people the tips for writing an extended essay topics are easy enough to understand.To begin with you will want to always start with the main points or issues at hand. This may not be what your school is looking for but it will give you an outline that you can follow through with in terms of the content and structure of the essay. Make sure that the essay is not only about the main issue at hand but it also covers as many details as possible on the subject matter.It w ill take some practice to get the hang of writing an extended essay topics but once you get a good grasp of it, you'll find it easy to keep on writing as long as you want. You should always remember that you are writing not just for yourself but for your audience. That's why you should think about what your audience is and how you will use this information to help them.In order to keep your ideas clear and concise, you will want to make sure that you have a good idea of what the main idea is and how it will play out throughout the essay. The last thing you want to do is start an essay off by using big words and concepts that you aren't familiar with. Try to make sure that you explain the main idea of the essay and then move on to the specific details.You don't have to worry about getting too many words in your essays and although they should still be short paragraphs, you should try to add as much detail as possible so that your reader doesn't miss the point. Your main point should be the focus of the entire essay and your reader should be able to see what the information is supposed to help them with. Write it as plainly as possible so that your reader won't think that you have been too technical with the idea.Grammar is a crucial factor to keep in mind when writing an essay but there are other things you should keep in mind as well. Check your spelling and grammar, not only is it important for your essay to be read correctly but it will show that you have the right mindset about writing. Try to make sure that your spelling and grammar are as grammatically correct as possible.The length of your essay is another important factor to consider when writing an essay. If you aren't satisfied with your essay, it will show through in your writing. A good rule of thumb is to use the same amount of words and make sure that you don't use too many or you won't be able to fit it into the allotted time frame.Now that you know the tips for writing an extended essay topics y ou can easily adapt them to whatever topic you are currently working on. Whether you are a student or a professional, you will be able to create an essay on the topic you choose and just focus on the specifics. Do yourself a favor and stick to a topic.

Influence Of Cultural Differences On International...

2. The influence of cultural differences on international business negotiations In the negotiation practice, many negotiators often do not understand or pay attention to the important influence of the cultural importance of the negotiations. During the international business negotiating the process, some negotiators may have been aware that the different or hard to understand the concrete manifestation. However, some foreign negotiators, in order to maintain a harmonious relationship between the negotiations, they will pay attention to the similarities between the two cultures, while ignoring their differences. 2.1 Differences in verbal and nonverbal behavior There is a close connection between the language used by a nation and the national culture. In cross-cultural communication, the differences between American and Chinese culture will constrain negotiations and reduce the opportunity for achieving trade liberalization. For example, American is a typical low-context culture: most information is delivered in a clear and specific language or text (Nishimura, 2013). Its negotiators are highly praised for clear and direct communication. Therefore, in the negotiating process, Americans will directly state the desired conditions and requirements. On the other hand, Chinese, as the high-context culture, prefer to use indirect ways of expressing to convey and understand information (Nishimura, 2013). Chinese don t love to argue and speak obscurely. Also, keeping silence isShow MoreRelatedThe International Business Negotiations Influenced By Chinese And American Cultures And Differences743 Words   |  3 Pages Discussion on the international business negotiations influenced by Chinese and American cultures and differences Jialin Zhao CMN6060 Professor Stephen Novick October 26, 2016 Abstract Cultural negotiations are business negotiations with different cultural conditions. Under the background of economic globalization and international economic integration, the business ties between countries are becoming more and more closely. In order to avoid cultural conflicts, it is important to understandRead MoreCulture Difference in Business Negotiation1456 Words   |  6 PagesÃ¥  ·Ã¯ ¼Å¡08203241 è â€Ã§ ³ »Ã¦â€" ¹Ã¥ ¼ Ã¯ ¼Å¡*********** è ® ºÃ¦â€"‡æ  â€¡Ã© ¢ËœÃ¯ ¼Å¡Ã¦â€"‡åÅ'â€"Ã¥ · ®Ã¥ ¼â€šÃ¥ ¯ ¹Ã¥â€¢â€ Ã¥Å  ¡Ã¨ °Ë†Ã¥Ë† ¤Ã§Å¡â€žÃ¥ ½ ±Ã¥â€œ  2010Ã¥ ¹ ´6æÅ"ˆ Titleï ¼Å¡the influence of cultural difference on business negotiation 〠Abstract】International business negotiation is playing a more and more important role in modem society. We can see clearly that there are great differences in international business negotiation. Specially, culture can influence negotiating styles in different ways, because negotiators who may come from another nation is different fromRead MoreAgreements, Political And Trade Negotiations1658 Words   |  7 Pages(400 words) Negotiation is used to handle differences and conflict, to create bridges where there are barriers, and to transact business in a global world. But however important the skill of negotiation is, many people fail at it and can cause long-term resentments between cultures or firms (Dolan and Kawamura, 2015). International negotiations can be put into three different categories which including security, political and trade negotiations (Druckman, 2001). Trade negotiation is the main themeRead MoreCross Cultural Negotiation1379 Words   |  6 PagesCross Cultural Negotiation Michal Zieba Bookmark Page Download PDF Print This Page The impact of international business in domestic markets compels us to ask a question: â€Å"How can we survive in this global playing field, and what can we do to run our businesses more effectively?† Nowadays, businesses of all sizes search for suppliers and customers on a global level. International competition, foreign clients and suppliers may become a danger, but they may also create huge opportunitiesRead MorePolitical Factors That Affect International Business1020 Words   |  5 Pagesin overseas markets there is often a risk, the risk is referred to as political environment risk, and these factors can facilitate or hinder business operation. Some of the political factors that affect international business include† (Justin Ervin. Zachary Smith A.2008). One significant political environmental factor that influences international business operation is trade agreements. Countries frequently enter into trade treaties to further facilitate trade between themselves. Case in pointRead MoreCross Cultural Negotiations953 Words   |  4 PagesCross cultural negotiation is one of many specialized areas within the wider field of cross cultural communications. By taking cross cultural negotiation training, negotiators and sales personnel give themselves an advantage over competitors. There is an argument that proposes that culture is inconsequential to cross cultural negotiation. It maintains that as long as a proposal is financially attractive it will succeed. However, this is a naà ¯ve way of approaching international business. LetRead MoreSucceed The Negotiation Process And How The Participants Can Curb The Challenges Leading For Successful Transactions1491 Words   |  6 PagesSucceeding in International Business Negotiations. Denise C Matowa Corpus Christi College BUSN 204 1.1 Introduction International business can be defined as the exchange of goods and services across borders through the use of negotiators. It can be thought of as the deliberate investment into another country with the gain of a commodity in the transaction. Through the fast paced train known as globalization, many companies have found international business transactions to be quite fruitfulRead MoreCell Phone Negotiations Essay1097 Words   |  5 PagesCell Phone Negotiations Monique Wilson MGT/557 April 9, 2012 Marie Smith Cell Phone Negotiations Conflicts and disputes in negotiations arise because of a number of reasons. Opposing interests, cultural, gender, personality, and emotional differences are contributing factors as well. Culture is an important dimension of international negotiations. According to Vochita (2008), it is an ingrainedRead MoreKey Steps for Processing a Negotiation Session1361 Words   |  5 PagesDetermine and explain the key steps you would take in opening the negotiation session. I would point out the underlying aim of the session and the objective that each of the parties seek. In this way, I would show that each of us wants the same aims, i.e. to come to some solution equally favorable for each of the parties and that this session is intent on pleasing each. It will be focused on gain for all rather than conflict. Preparation should be done even before the first session by investigatingRead MoreInternational Business Communications : Unit 4- Negotiations And Cross Cultural Approaches1136 Words   |  5 Pages International Business Communications (MGM316 -1603A -05) Instructor: Jason Sheedy Unit 4- Negotiations and Cross-Cultural Approaches Amanda Kranning July 22, 2016 From a relative perspective, effective communication proves imperative in aiding efficient business transactions. The different cultures and nations involved in the launch of the fast-food franchise should aim at understanding one another’s culture despite their differences between culture, language, and way of life

Ancient History and Europe - Free Essay Example

Sample details Pages: 2 Words: 476 Downloads: 1 Date added: 2019/10/10 Did you like this example? The Persians, Romans, and Greeks are remembered in the contemporary society for their influence in Westernization. The Greeks have significant achievements in architecture, sports, arts, and theater. The Persians have major contributions towards the aspect of democracy in the modern societies. The Roman Republic components of government are also evident in modern-day societies. This paper will illustrate various contributions made by the Persians, Romans, and Greeks. It is true that the influence of Persians is still seen in the contemporary society. For instance, their influence is evident in human rights. The famous world’s first human right charter was inscribed under the authority of the Persian ruler Cyrus the Great in 539 BC. This implies that the Persians have a significant contribution to human rights which are essential in the societies today. It is worth to note that the rules required the freeing of Jews who had been held captive (Sadeghi Ghorbani 1133). As a result, many communities today are objected to slavery. The rules also ushered in freedom of expression of a person’s religion. Don’t waste time! Our writers will create an original "Ancient History and Europe" essay for you Create order One of the greatest achievements of ancient Greece is seen in the theater. Plays started to become vital in the old Greece, and most of them were carried out as tragedies and comedies. In ancient Greece, comedies were usually plays that were undertaken to pass certain messages to the community. ‘Antigone’ is one of the most famous ancient Greece plays. It is about a girl who defied the King’s orders. In this case, many Greek customs and values were expressed (McLeish Griffiths 13). Tragedies were formulated in such a way that communicated about certain societal or moral issues and suffering of people. Many ancient Greece tragedies ended in a disaster. The ancient Greece also made outstanding contributions in the sector of sports and architecture. The Olympics are among the greatest spectacular scenes in the modern age. The founder of the modern Olympics was significantly motivated by the Olympic Games that were first held in 776 BC. According to history, the ancient Olympic Games took place as a dedication to the Olympian gods in the ancient plains of Olympia (Kyle 22). The art is a reflection of what a community creates. Through ancient Greece temples, pottery, and sculptures, the Greeks formed a vital principle of their culture. This was referred to as ‘arete’ in the old Greece. To the Greeks, arà ªte implies honor to the Greece gods. For example, the Parthenon is an ancient Greece temple which is considered a perfect illustration of Greek architecture. The Roman Republic had three components. After its foundation, the Roman Empire was initially ruled by kings. There were the consuls who were a monarchical section of the Republic. They served as the judges. The Senate was established as the aristocratic part and performed advisory roles. The assembly existed to make decisions on war and peace issues.

Nike’s “My body” Campaign Essay - 1426 Words

Real Beautiful Woman â€Å"If you have a body, you are an athlete,† said Bill Bowerman. (Nike.com) In the world of advertising, the mass media provides images of the right men and attractive women and attempts hereby to impose the ideal image in the minds of society. By showing Nike’s strategy involving transforming traditional patriarchal images and stories into images of female authority that are socially acceptable to its intended consumers. These pictures of Nike’s â€Å"My body† campaign in 1995 looks into what a real women is through intertextual and picture analysis to get a look into the womans deep emotions about body image and make that beautiful, confident, and high esteemed Nike woman a desirable woman to be. I will be focusing on the†¦show more content†¦In spring of 1972, the first shoe with the NIKE SWOOSH was introduced. (Nike.com) Nike released â€Å"My Body† branding campaign in 1995, as an extension of an early 1990s If You Let Me Play campai gn. In 1995, these pictures featured the six different body parts of a woman, from shoulders to thighs. Beside each body, part reveals is some type of abstract artwork and some insecurity many women have about their body parts My shoulders arent dainty, My knees are tomboys, My butt is big, etc. Then below that, text lays more words that directly describe how the Nike women feel, happiness with their imperfectly perfect body parts. This media creates a stereotype of the society, which the women is generally subject of a specific segmentation into gender stereotypes or society clichà ©s’, an image, which mustn’t correspond in reality to their own personality. American society see them every day and everywhere: women that are promoted in a way only the legs, bottom and breasts are encouraging consumption, by promising good fortune. (Ioan, 45) I HAVE THUNDER THIGHS. AND THATS A COMPLIMENT BECAUSE THEY ARE STRONG AND TONED AND MUSCULAR AND THOUGH THEY ARE UNWELCOME IN TH E PETITE SECTION THEY ARE CHEERED ON IN MARATHONS. FIFTY YEARS FROM NOW ILL BOUNCE A GRANDCHILD ON MY THUNDER THIGHS AND THEN ILL GO OUT FOR A RUN. First, this ad plays off the ideology that women should not have bigShow MoreRelatedEssay on Promotion of Nike vs. Adidas1745 Words   |  7 PagesNike company lore, it was coined at a 1988 meeting of Nike’s ad agency Wieden and Kennedy and a group of Nike employees. Dan Weiden, speaking admiringly of Nike’s can-do attitude, reportedly said, â€Å"You Nike guys, you just do it.† Then the brilliant slogan came about. Nike continues to lure customers with a marketing strategy centering around a brand image which is attained by th distinctive logo and advertising slogan. It is my belief that Nikes power to sell comes from deep-rooted desire for culturalRead MoreNike Is A Public Relations Catastrophe1485 Words   |  6 PagesJames, and Serena Williams. Their innovative technology and unique designs have inspired generations of athletes, to go beyond their limits and put their bodies to the test. For this reason, a basketball player and resistance trainer like myself invested in a pair of Nike Kobe 8 Elites, to provide me with the proper traction and support during my strenuous physical activity. For this research paper, we are tasked with answering the question, â€Å"What is the reality behind a certain product of yours?†Read MoreCase Study Analysis of Nike and Google1657 Words   |  7 PagesQuestion no 1: What are the pros. Cons and risk associated with Nike`s core marketing strategy? Answer: Nike’s Core Marketing Strategy: Nikes excellence marketing strategies are their energy to achieve their market goals. Nike believes the pyramid influence that the preferences of a small percentage of top athletes influence the product and brand choice. So Nike contracted with many athletes spokesperson, professional teams and college athletic teams to advertise and promote their products toRead MoreNike Breakdown1225 Words   |  5 Pagesexample basketball. Nike uses many african american spokes people most famously Michael Jordan, and certainly targets african american athletes. However, Tiger woods, another nike endorser isn’t Caucasian yet still is targeting them primarily in his campaign. Family’s as opposed to childless or single living households are definitely the target. The more potential athletes in house the better. Chances are also that if one family members choices nike so will another. Therefore, family’s especially inRead MoreNike Marketing Strategy4572 Words   |  19 PagesNi ke, a name inspired by the Greek goddess of victory. With the popularity of their first sneaker, Blue Ribbon Sports released its first line of Nike Shoes in 1972; however it was not until 1978 when the founders officially named the company Nike. Nike’s first original product was derived from Bowerman’s â€Å"Waffle† design. Bowerman conceived of different outsoles that would grip nicely to the new urethane track of the Hayward Field of the University of Oregon. Then, one Sunday morning, he got the ingeniousRead MoreA001426205 Bellamy Charles STMK Essay2945 Words   |  12 Pagesnamed student, confirm that by submitting, or causing the attached assignment to be submitted, to AIB, I have not plagiarised any other person’s work in this assignment and except where appropriately acknowledged, this assignment is my own work, has been expressed in my own words, and has not previously been submitted for assessment. CHECKLIST Please complete the following checklist before submitting your assignment to AIB  Have you completed all sections of this Assignment Cover Sheet?  IsRead MoreNike Just Do It Campaign3535 Words   |  15 PagesNike â€Å"Just Do It† Campaign Meaghan Carter-Morris Valdosta State University The campaign I decided to research was the â€Å"Just Do It† campaign done by Nike. Named after the Greek goddess of victory, it is no surprise that Nike has been one of the most successful sports apparel franchises in history. The brand was born through the collaboration of Oregon track coach Bill Bowerman and Blue Ribbon Sports associate Phil Knight. Seeking a profitable career without giving up his love for sports, PhilRead MoreEssay on Nike Informative Speech1023 Words   |  5 Pagesstatement: To inform my audience †¦ How the Nike brand was formed and became a household name. 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This pavedRead MoreNike vs Adidas1127 Words   |  5 PagesMARKETING STRATEGY | 5. | DATA ANALYSIS | 6. | DATA REPORT | 7. | CONCLUSION | ACKNOWLEDGEMENT I would like to thank my teacher Mrs. Grace for her extensive support in the completion of this entrepreneurship project and also providing me with help full tips. This project has enlightened me and made me more aware of the product. I would also like to thank all my classmates for their help in doing this project. AIM The main aim of this project is to compare and identify the various

Business Process Modeling Management

Question : Write portfolio on the topic which includes 5 subtopics. Each portfolio should contain one pic related to that subtopic with intext reference and one video link from youtube related to topic and we have to tell why we choose that very pic and video. Please also give refrences in haward style. Answer : 1. Business Process performance management Figure 1: Business process performance management (Source: Mauch, 2010, pp163) Video Link: www.youtube.com/watch?v=aF7k8q7L7SA The performance of the business process is measured with the help of Business process performance management system. Glykas (2013) opined that the process measures the business performance by modeling, execution, monitoring and improvement. This process promotes business integration and improvement in the business activities. The use of the performance measurement metrics like accountability, alignment, relevant information, standardization, transformation etc the business is able to measure the performance accurately. The first stage includes the monitoring of the individual process followed by the improvement of the process. The picture and the link focus on the process of performance management that can be used by the business for the effective controlling of the individual and overall performance of the business. 2. Critical success factors (CSF) Figure 2: Critical success factors for business performance (Source: Han et al. 2009, pp96) Video Link: www.youtube.com/watch?v=XiWISr4957 The CSF is the factors that are necessary in business to measure the performance level of the business. They indicate the key factors that should be achieved by the business or organization in order to make the performance level up to the benchmark. According to Glavan (2011) the business can make those factors as CSF the attaining of which becomes central to the success of the business. For instance the general factors which may act as CSF for a business are the effective new product development process, good distribution channel, effective advertising. For a total business process to be effective the organization will have to take into account the fulfillment of the CSF like proper communication with staffs, proper training provide to the employees, to ensure that a proper performance measurement system is present and to make the employees aware of the system. The video show the tutorial of the 9 important CSFs and the picture shows the combined CSF for business performance measurement. 3. Total Quality management (TQM) Figure 3: Process of TQM (Source: Lauras et al. 2011, pp96) Video link: www.youtube.com/watch?v=OSA1q107IYg In the recent years it has been seen that significant improvements in business can be achieved through TQM implementation. The TQM process ensures that the overall activities within an organization are continuously monitored and improved so that the quality can be controlled. The use of TQM places a strong emphasis on process measurement control using various statistical analysis methods to monitor process behavior and individual defects. The TQM model is regularly updated so that the process of the business can be effectively controlled. According to Yadav and Sagar (2013) TQM implementation will help in internal benefits like improving quality, enhancing productivity and getting better profit levels for the company. TQM can also effectively increase the organizational knowledge and help the business to attain desired performance level. The link and the picture show the process of TQM. 4. Lean performance principle Figure 4: Lean performance principle (Source: Goetsch et al. 2010, pp58) Video link: www.youtube.com/watch?v=sZR0Kmo7OKl The lean performance principles of business performance management help the company to measure the performance of the company based on the reduction of the defects of the organization. The lean principles deals with making the process free from all defects making the situation zero defects and attaining perfect quality for the process. The performance level can be increased by waste minimization, continuous improvement, pull processing of customer needs and flexibility of the products and relations between suppliers (Yadav and Sagar, 2013). 5. Performance improvement model Figure 5: Performance improvement model (Source: Goetsch et al. 2010, pp-75) Video link: www.youtube.com/watch?v=iiMUQ11Du7I According to Yadav and Sagar (2013) this method incorporates the three different levels based on Human performance improvement. The levels are namely organizational level, process level and the Job or performance level. This model helps to improve the three different segments of organization separately thereby making an overall improvement in the performance level. The organizational level focuses on the development of all organizational factors followed by the process level that incorporates the tools to improve the business process. The job level makes improvement in the individual performance of the employees by catering to their job expectations, providing effective performance feedback and also providing them with more skills, knowledge and incentives to make the performance better. Reference list Books Mauch, P. (2010). Quality management. Boca Raton: CRC Press. Goetsch, D., Davis, S. and Goetsch, D. (2010). Quality management for organizational excellence. Upper Saddle River, N.J.: Prentice Hall. Journals Glavan, L. (2011). Understanding Process Performance Measurement Systems. Business Systems Research, 2(2). Glykas, M. (2013). Fuzzy cognitive strategic maps in business process performance measurement. Expert Systems with Applications, 40(1), pp.1-14. Han, K., Kang, J. and Song, M. (2009). Two-stage process analysis using the process-based performance measurement framework and business process simulation. Expert Systems with Applications, 36(3), pp.7080-7086. Lauras, M., Lamothe, J. and Pingaud, H. (2011). A business process oriented method to design supply chain performance measurement systems. International Journal of Business Performance Management, 12(4), p.354.. Yadav, N. and Sagar, M. (2013). Performance measurement and management frameworks. Business Process Mgmt Journal, 19(6), pp.947-971.

Interactive Communication Skills Essay Example

Interactive Communication Skills Essay Youre supposed to tell people what to do. All too often, though, people in management positions forget to make expectations clear, so make sure your employees or supervises know exactly what you want from them on every project. Make Expectations Reasonable With budget cuts sweeping the nation, more and more people are shouldering extra responsibilities. From volunteers at non profits to high level employees at large corporations, were all working extra hard. In this climate, its important to keep seasonable expectations. Dont give people tasks that are doomed to failure. If your company or department is suffering from budget cuts or employee losses, productivity may dip, so its important not to blame employees for things theyre not responsible for. Correct Mistakes When someone makes a mistake, let them know. This gives them an opportunity to correct it rather than making the same mistake. Correcting mistakes does not mean youre being a bully. Rather, it means youre giving people a chance to succeed. We will write a custom essay sample on Interactive Communication Skills specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Interactive Communication Skills specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Interactive Communication Skills specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Communicate When youre in a position of power that allows you to see the big picture, it can be say to forget that not everyone has the benefit of your birds eye view. Communicate frequently with people you supervise about future plans, projects, and goals. Make sure to communicate both the positive and negative. Too often, bosses get caught up in criticizing rather than praising, so avoid this common mistake. Treat Employees Like People You shouldnt be overly involved in your employees personal lives in most cases, but that doesnt mean its not a good idea to invest in them as people. Make small talk and convey a sense of genuine care for them as people. Remembering birthdays, offering condolences when someone dies, and creating a team environment can lead to a substantially better working environment. Criticize Constructively Criticism can be beneficial to a persons Job performance, but not if they feel like theyre being torn down as a human being. Rather than questioning a persons dedication or competence, give specific instructions about what they can do differently. Dont engage in blaming or name calling. Offer Praise Perhaps the most important thing a good boss does is to offer praise when someone does something right. Aim to praise everyone at least twice as often as you criticize them. Even employees who are slacking off or not performing well can benefit from regular praise. When people feel good about themselves they tend to do better. Accept Criticism Perhaps the most critical difference between good bosses and great ones is that great bosses are willing to accept constructive criticism. Ask your employees what you can do to be a better supervisor, and be willing to listen to their concerns. Dont Engage in Office Gossip Every office has its own politics, with in groups, out groups, and cliques. Dont get manage, will suffer. Treat each employee equally, and dont Judge performance based upon how much you or someone else likes a particular employee. Dont Be a Pushover Its true that some of the worst bosses are Just blatantly mean, but being a pushover can be equally problematic. If youre afraid of confrontation, your employees dont have a chance to get meaningful feedback and improve at their Jobs. Work to straddle the line between being a pushover and a bully, and instead be assertive but kind. Your employees will be grateful for your combination of assertiveness and friendliness. 0 QUALITIES A SUPERVISOR SHOULD HAVE The 10 main qualities required are: 1 . Great communication skills: As a supervisor one must communicate clearly and correctly to avoid misunderstandings and frustrations. When receiving information from a subordinate, she should be sure to receive it correctly There is no harm in asking again if necessary. 2. Adapt to the changes: World is changing at a fast pace. The efficient supervisors ought to keep up with it. Do not Just blindly follow the age old norms and rules. Think out of the box if required. Adjust to the needs of the organization. 3. Value the employees: The people are any supervisors real asset. They are ones running the business and the work. A good supervisor understands their worth and treats them accordingly. 4. A coacher/mentor: Share your experience. A good supervisor shares her wisdom, knowledge and experience with the employees. She helps them perform better. This also strengthens the bond and the trust between them. 5. Disciplined: If a supervisor is disciplined then only can she expect the people to be so. The boss is an example Come on time, meet the time- lines, set a behavioral code if necessary. 6. Feedback/incentives: Promotions, feedback, raises and accolades should be showered on the deserving people. 7. Be an example: Be hands on Do not Just always delegate. At times the boss should take on projects too. She may try picking up something less attractive or uninteresting and complete it wonderfully. This sets an example to all the team about taking up challenges and about how any work is important. . Be approachable: The employees should not hesitate in approaching the supervisor with their concerns and problems. An efficient supervisor will make sure that there is enough trust and openness teeny her and the employees for the latter to come to her with their grievances. 9. Be considerate: People are not Just employees. They have families, friends and a life beyond work. Unless there is som ething urgent, do not make them work beyond the usual hours. Let them have their weekends and vacations. Be practical when setting the time-lines. This all will in turn improve the efficiency and the productivity of the employees. 10. Positive attitude: Be polite. Wish employees good mornings and be generous in thanking them. Inquire after about their families off and on. 11. Criticize instructively: When mistakes happen a good supervisor tries and understands the reasons behind the mishap. She criticizes or assesses the employee in proportion to the mistake. And it is always better to not to scream or scold in front of the others. Give constructive feedback; show them the right way to do things. . Equally important is understanding and incorporating employee feedback. A good supervisor interacts effectively with her employees, maintaining open lines of communication to ensure she stays informed bout project progress and brewing problems. Empathy If you cant place yourself in your employees shoes, you cant lead them effectively. For example, a parent might not be able to work overtime, or an employee going through a hard time might need temporary special considerations. Be as accommodating as possible in the face of genuine need, and your employees will be loyal in return. Ability to Delegate A good supervisor excels in delegating tasks to those employees best-equipped to handle them. Proper delegation streamlines a project, ensuring efficiency and maximizing profitability. Poor delegation, on the other hand, compromises a project. For example, if you delegate a vital task to an inexperienced employee, the whole project can slow. Worse, you might have to backtrack to fix errors, an inefficient use of time and resources. Flexibility No single approach to management works in every situation. Rather, a good supervisor chooses tactics based on the situation. For example, as a deadline nears, you might adopt a hard-line approach to ensure the work gets done. But your employees cant operate at full-speed perpetually, so adopt a more relaxed approach during downtime between projects. This gives employees time to recover their strength. Confidence Your employees look to you for inspiration. If you seem wish-washy or fearful, theyll assume you dont know what youre doing. That insecurity will create a negative workplace atmosphere, stifling productivity. But if you display confidence and positivist, your employees will be secure in your skills as a leader. Humility While a confident and positive outlook is important, not every decision you make will work out well. When a project fails or a choice backfires, accept responsibility and learn from the mistake. Dont blame your employees for problems that resulted from your mistakes. (1) Tame yourself You have to begin by understanding your personality and taming it. If you are too quiet, you will need to work on becoming more outgoing and decisive. If you are too decisive, to the point where you scare people, you will need to work on toning yourself down. You want to become a thoughtful, considerate leader who knows where you are going and is able to communicate that properly to the team. (2) Have a goal If you dont know where you are going, you will never arrive, and no one will be able to follow you. Your goal can e as simple as providing every customer with the best service or no injuries, no deaths on the Job or make a profit. (3) Have a clear, simple message You must be able to convey your goal in a sound bite. People can understand and retain clear, simple messages. You have to be able to repeat the message at meetings, in newsletters and in general conversations. If your people know the message, they will be able to follow. (4) Look and act like a leader People have a much easier time following someone who looks as they should. Your cl othes should be clean and pressed. Your shoes should be polished. You should walk with confidence. (5) Be trustworthy People wont follow you if they dont trust you. You must be ethical and People dont trust people who say one thing at a meeting, and then say or do something different outside of the meeting. (6) Care about your people You cant supervise people if you dont like them. You shouldnt become best friends with your staff, but you should know them and know what their problems are. Because you care, you should attend their weddings, and the funerals of their close family members. Because you are their leader, you should not attend more personal unctions, such as their birthday parties. You need to keep yourself concerned with your staff, but not intimately involved with them. If you are really not a people person, consider another, non-managerial position in your organization. Ruth Hag (wry. Managerial. Com) is the President and CEO of Hag Environmental Company, a hazardous waste consulting firm. Ruth is also a business management consultant. She trains supervisors to identify their shortcomings and tame them, while creating management systems that focus on their employees rather than themselves. She is also the author of several books, including a four-book series on supervisory management which includes Taming Your Inner Supervisor, Day to Day Supervising, Hiring and Firing and Why Projects Fail. She and her partner, Bob Hag, host the weekly radio show Manage Living, which can be heard on-demand on her site. 5 most important skills to become an effective supervisor 1 . Delegation skills: This is one of the most important supervisory skills and requires logical rules and technique for proper assignment. Effective delegation saves time, develops people, motivates the team and increases the production. Poor delegation will result in frustration, De-motivation and creates confusion among the sub- ordinates. The delegated task must be specific, measurable, realistic, agreed, time bound, ethical and recorded. 2. Interpersonal Skills: Employers appreciate supervisors who get along with people at all levels and so they hire supervisors with good interpersonal skills like communication, problem solving skills and team building skills. Interpersonal skill helps to build a trust between you and the sub- ordinates and thus able to work harmoniously and efficiently. 3. Performance valuation skills: Evaluation of employee performance is one of the most challenging aspects of a supervisors Job. This evaluation improves employees Job satisfaction and morale by letting him/her know that the supervisor is interested in their Job progress and personal development. This serves as systematic guide in planning employees further training, assist in determining special talents, skills and capabilities. PEP also provides an opportunity for employees to discuss Job problems and interests. 4. Training Skills: It is a supervisors Job to identify and impart training to the employees on regular basis. It helps in increasing the Job knowledge and skills of the employees and thus expand the overall personality of the employee to achieve individual goal and organization goals. 5. Decision making skill: This is an important skill required for a supervisor in order to complete their Job responsibilities. Best way is to solve problems by selecting one course of action from several possible alternatives where the positive outcome can outweigh possible losses. Avoiding decision may be easier; however, making own decision and accepting the consequences is the best way to stay control of your time and success.

Lord Byron Essays

Lord Byron Essays Lord Byron Paper Lord Byron Paper Kelsey May Mrs. Donaldson English 12, Period 1 10 November 2011 Comparisons of Lord Byron’s Poetry Lord Byron wrote poetry during the late eighteenth and early nineteenth centuries when Romanticism flourished worldwide. Influences were far and wide for Byron’s poetry; from religious-biblical events to his beautiful female cousin’s marriage, he wrote about any subject matter he found interesting at that time. â€Å"She Walks in Beauty† and â€Å"The Destruction of the Sennacherib† are two of Byron’s poems that are well known in literature. She Walks in Beauty† caught the attention of many people as one of Byron’s best poems; it is considered to be a Hebrew melody written from a third person narrative point of view. â€Å"The Destruction of Sennacherib† is also a Hebrew melody in which Byron replicated the measures taken by the Assyrian king Sennacherib to capture Jerusalem. Although these two poems are similar in their use of literary devices, they are vastly different in theme, tone, and context. Literary devices are used by Byron all throughout these two poems. He uses literary devices such as prepositional phrases, similes, and symbolism along with consonance and assonance to paint the vivid pictures he tries to portray. â€Å"She Walks in Beauty† begins with a simile comparing the women who is the subject of the poem to a cloudless night with bright stars. Together the lack of clouds and bright stars combine to symbolize the beauty of the woman’s talent to â€Å"contain opposite forces within her† (Hacht 269). â€Å"The Destruction of the Sennacherib† opens in a similar way, referencing to a Biblical battle in terms of good and evil. During the battle, the Assyrian king Sennacherib and his army act as the evil trying to defeat Israel which portrays good. Byron uses a simile to compare Sennacherib to a wolf invading Israel which Byron also uses simile to compare to a flock of sheep. Byron uses his â€Å"word pictures† to create an incredibly amazing scene so that the destruction of Israel is more evident later in the poem (Napierkowski and Ruby 39). Symbolism is also one of Byron’s chosen literary devices in these two poems. The symbolism seen in these two poems heavily connects with is perspective of life as it is what he leans on to write his poetry (Kelsall 171). In â€Å"The Destruction of Sennacherib† color plays a huge role in symbolism; green symbolizes the energy, life, and maybe even confidence of Assyrian troops. The color green, Brent Goodman says, â€Å"usually reminds us of vitality, freshness, and life. † A few lines later the color quickly fades from green color of spring to colors of the fall symbolizing the death brought upon Sennacherib along with the death of his horse and troops. The color sets a dull and lifeless scene for the rest of Byron’s poem. In â€Å"She Walks in Beauty,† Byron uses physical features of the woman to symbolize the beauty of her inner self. Eyes are often thought of as simply an attractive feature of a person, but in this sense Byron is saying eyes but meaning soul. As Anne Marie Hacht points out, â€Å"in literature . . . the eyes reveal the heart† (269). Although â€Å"She Walks in Beauty† and â€Å"The Destruction of Sennacherib† are both works of Lord Byron, they are different in all sorts of ways; one being theme. The major theme of â€Å"She Walks in Beauty† is quite obviously beauty. In this poem he expresses this woman’s beauty so in depth it almost seems unfathomable. Byron compliments the lightness with darkness in order to compare the woman’s physical beauty and inner beauty (Hacht 270). Howard Needler says in his critique that â€Å"’Beauty† seems problematical from the poem’s opening line, where it literarily denotes an ambience that enfolds the motion of both night and the lady† (19+). This statement takes note that the atmosphere of the poem is split between the beauty of the darkness and the beauty of the women. This issue leads to Kant’s statement in the Critique of Judgment: Two kinds of beauty, free beauty . . . r merely dependent beauty . . . . The first presupposes no concept of what the object ought to be; the second does presuppose such a concept and the perfection of the object in accordance therewith. The first is called the self-subsistent beauty of this or that thing; the second, as dependent upon a concept (conditioned beauty), is ascribed to objects which come under the concept of a part icular purpose. (Qtd. Needler 19+) Looking at the poem with this incite, the light and dark meeting is more of a self-subsistent beauty where the beauty of the woman is more conditioned beauty. Byron makes use of the dark/light comparison in order to try and articulate the beauty of the woman, making the beauty of the woman dependent upon the free beauty of the stars. The theme of death in â€Å"The Destruction of the Sennacherib† is quite different than the eloquent theme of beauty in â€Å"She Walks in Beauty. † Death is the major theme in this poem for two reason; one being the fall of the Assyrian king and his troops and the second being the fall of pagan worship. The soldiers, the horse, and the king all die in respective order throughout the poem. The soldiers, listed first, seem to have the least affect on the poem with their deaths. Next the horse, stronger than any man, has a bit more of an affect as the poem zooms in as his desperate attempts to breathe as he dies. The death of the king had the most affect on his people because the death of him meant the death of paganism. The death of Sennacherib proves that the Christian God is far more powerful than any earthy king ever could be. Sennacherib dying did not only signify the death of the Assyrian king, it also signified the death of the Assyrian culture. A culture, as Mary K. Ruby and Marie Rose Napierkowski would say, â€Å"that worshiped Baal, the beleaguered pagan god of the Old Testament† (40). Yet this poem stands to be fiction because the Assyrian king Sennacherib was murdered by his own flesh and blood (Napierkowski and Ruby 40). â€Å"She Walks in Beauty† and â€Å"The Destruction of Sennacherib† differ in theme but they also differ in tone. The tone of â€Å"She Walks in Beauty† is one of serious nature; Byron is very passionate about this woman and all of her beauty. For this reason, â€Å"She Walks in Beauty† does not have a tone that is extremely flamboyant. Byron focuses on the complexity of this woman as though she is multi-faceted; he is as infatuated with her inner beauty as he is with her physical beauty. Byron notes that â€Å"One shade the more, one ray the less, Had half impaired the nameless grace,† meaning if this woman had one more or one less inquisitive characteristic her whole demeanor would not be that of this perfect being. This idea of â€Å"nameless grace† is brought onto this woman from heaven, which goes along with the expression â€Å"she is graced by beauty. † (Hacht 270). The seriousness of this poem can be seen through Byron’s attempt to overstate the characteristics of this woman both physically and internally in order to create the image of a woman so amazing is the epitome of perfection (Hacht 272).

Competing Values Skills Assessment Leadership Research Paper

Competing Values Skills Assessment Leadership - Research Paper Example In this paper, we will try to look at the competing value assessment framework and its efficiency in nurturing successful organisations as well as explaining how the various personal traits direct an individual’s choice of leadership roles Competing value assessment framework type of leadership matches specific environments with certain and specific roles, for instance a broker and an innovator role can be directly matched with communication and creativity environment. Successful leadership involves joggling between the eight roles in competing value assessment framework that include monitor role, coordinator role, director role, producer role, broker role, innovator role, mentor role and facilitator role. When a leader or a manager is taking a certain role, the role is mainly influenced by his personality characteristics and traits hence that determine his leadership style and how well the manager performs in his roles. Personal traits have also been found to affect the cognitive, interpersonal and work styles that a manager will use to reach the set target of goals, the five-factor personality model which includes agreeableness, emotionality, extroversion, conscientiousness and openness were found to be related to effective transformation and transactional behaviour, army officers leadership effectiveness and problem solving capabilities (Leung & Bozionelos 2004). The theory of competing value framework is divided into four quadrants that are based on the eight activities that create value as they have been highlighted above, each of the four quadrants is named with a verb that best explains it such as control, compete, create and collaborate. Leaders who run successful organisations have perfected one or more of these four quadrants however with time most of the leaders and organisation tend to move towards one of the quadrant in which they specialise and his means

Does the development of technology determine the form and social Essay

Does the development of technology determine the form and social importance of television Refer to at least two theorists in your answer - Essay Example Studies have revealed that the television is increasingly taking a backseat to the cell phone and the personal computer especially amongst consumers aged 18 to 34 years. This decline of television can be explained by various theories, two of which are Christensen’s theory of disruptive innovation and the theory of functional displacement. A disruptive technology refers to the radical innovations in existing systems or practices such that it drastically transforms the market, creates entirely new markets or destroys the current markets for other technologies, which, in the case of television, turned out to be the internet. On the other hand, the functional displacement theory states that when the functions of a particular pre-existing medium are overtaken by a newer medium, the older medium tends to maintain its position by finding new functions. This paper, throws light the impact of technology on the form and social importance of television by discussing all of the above ment ioned themes in detail. In the modern era of innovation and globalization, with shrinking distances and integrated economies, the world of technology is in an imminent perilous state. Technology is the formation of new ideas, products or tools that extend our natural abilities and bring about changes in our social environment. Technology is completely responsible for how structured our civilization has become. Modern technology has not just influenced the industrial and corporate world but also has a great impact on our personal lives. Many of the everyday items we use nowadays are a result of technology. These technological advancements have brought about improvements in our health, the clothes we wear, the way we travel and communicate and hence, revolutionized the way we live. In this fast growing world of technology, people are continuously looking for new and innovative ways of communication. Before

The Boston Beer Company Essay Example for Free

The Boston Beer Company Essay Jim Koch began selling Sam Adams beer from bar to bar out of a brief case in April 1985. He sold unlabeled bottles kept cold with chill packs from his briefcase. His sales tactic was the following simply 10-second pitch: â€Å"Try this new beer. It’s handcrafted in small batches. You’ll like the taste. † (Hyatt, 2010) At the time, the craft beer industry in America was virtually non-existent. By 1989, sales of Sam Adams had grown to 63,000 barrels. In 1996, Sam Adams sales had reached 1. 2 million barrels. (Wikipedia, 2012). The success of the brand served as the catalyst for what many call the microbrew revolution. By 1995, there were approximately 600 small, local and regional breweries throughout the United States. Today, the Boston Beer Company (producer of Sam Adams) employs over 800 workers and brews over 2 million barrels of Sam Adams beer annually. It is the largest of the craft breweries in the United States. (Boston Beer Company) The craft brew industry accounts for about 1 percent of the domestic beer market, which is dominated by giants MillerCoors and Anheuser-Busch InBev. This is has required a remarkable level of growth since the early 1990s. In 2011, the industry grew 13 percent by volume (barrels) and 15 percent by retail dollars. Domestic craft beer sales reached 11,468,152 barrels in 2011, up from 10,133,571 in 2010. This growth has occurred despite the overall $96 billion domestic beer market contracting in the past few years (down 1 percent in 2011 to 199,937,239 barrels). (Brewers Association, 2012) The craft brew industry is comprised of several types of breweries which range in annual production from a few barrels up to 6 million barrels. The Brewers Association recently revised the upper limit from a previous point of 2 million barrels in 2011. (Nason, 2011). The industry classifications are the following: * Nanobreweries: Breweries which produce less than 30 barrels per year. * Microbreweries: Breweries classified by their annual production volume, which is up to 15,000 barrels per year. In addition, 75 percent of the beer produced is sold outside of the brewery. There are no set guidelines on the inputs or techniques used to produce the beer in order to be classified as a microbrewery. (Kleban Nickerson, 2011) While the term is often used interchangeably with the term ‘craft beer,’ they are actually not synonyms. A craft beer must contain at least 50 percent traditional malt. (Brown, 2012) * Brewpubs: Restaurant-based breweries in which more than 25 percent of the beer produced is sold onsite, often directly from the brewery’s storage tanks. A majority of these are located in the northeast. * Contract brewing company: Breweries which outsource their production to other breweries subject to exact brewing specifications. The contract brewing company handles all marketing, distribution, and selling responsibilities. (Brewers Association, 2012) Boston Beer Company used to be classified as a contract brewing company. However, from 2007 to 2009 the company’s production at company-owned breweries increased from approximately 35 percent to over 95 percent. (Datamonitor, 2011) * Regional craft brewery: Brewers which produce from 15,000 to 6 million barrels of beer per year. Less than 25 percent of the brewery is owned or controlled by a non-craft alcoholic beverage industry member. In addition, at least 50 percent of its production volume must be in all-malt beers. (Brewers Association, 2012) The Boston Beer Company is now a regional craft brewery. The total number of U. S.craft breweries passed 2,000 in 2012, with significant growth since 2009: Breweries (#)| 2009| 2010| 2011| Regional Craft Bwr. | 71| 81| 88| Microbreweries| 505| 615| 789| Brew Pubs| 1,020| 1,053| 1,063| Total| 1,596| 1,749| 1,938| (Brewers Association, 2012) The industry is based on a three-tiered system of distribution in which the producers partner with wholesale distributors who provide transportation and refrigerated storage to retailers. There are hundreds of distributors in the industry, and over 630,000 retailers. There are over 220 million potential customers (over the age of 21 yrs.) domestically. (Beaudette, 2011). States control the regulation of the industry, and typically collect taxes through the distributors, rather than attempting to work with hundreds of thousands of retail outlets. (Beer Distributors of Oklahoma, 2010) Company’s Dominant Features The Sam Adams brand was named for the Boston revolutionary who was also a brewer. Samuel Adams Boston Lager made its debut in April 1985, when it was served in approximately 25 Boston bars and restaurants. At this point, the company had two employees: Jim Koch (founder) and his partner Rhonda Kallman. Sales reached 500 barrels by the end of the year, and the company expanded rapidly from there. (Samuel Adams, 2012) The company went public as the Boston Beer Company in 1995, selling shares of Class A common stock on the New York Stock Exchange using the ticker symbol SAM. Jim Koch owns 100 percent of the company’s class B stock, which grants him control over all decision-making responsibilities of Boston Beer Company. They have three breweries located in Cincinnati, Boston and Breinigsville (Pennsylvania), and produce over 30 styles of beer. (Boston Beer Company) This includes its seasonal brands: Alpine Spring (January-March), Summer Ale (April-August), Octoberfest (August-October), and Winter Lager (November-January). (Wikipedia, 2012) The company currently produces over 2 million barrels of beer annually, and is the largest craft brewery in the industry. It is the second largest American brewery by sales volume (to D. G. Yuengling and Son). The company has been a pioneer within a growing differentiated niche market within the alcohol beverage industry. The Boston Beer company builds its competitive advantage by focusing on innovation and quality (freshness). The company (and craft beer industry as a whole) cannot compete with Anheuser-Busch InBev and MillerCoors based on price due to lack of scale (though Sam Adams is more widely distributed than any of its craft industry members). The company began freshness dating back in 1987. It soon followed this with an amnesty program for its wholesalers which allowed beer that was three months past its expiration date to be returned for a partial refund. In more recent years, the company has enacted its Freshest Beer in Town initiative. This is a just-in-time distribution model in which wholesale partners will keep only one week of inventory (down from 3-4 weeks’ worth before), and the Boston Beer Co. will replenish supply based on consumer demand. The company also has begun the Draft Quality Audit Program, in which trained employees make in-market visits to test the freshness of the company’s product on tap at various retailers. Over 20,000 such audits are now conducted on an annual basis. The company also plans to continue pursuit of joint collaborations with other breweries and expansion of its own operations. It currently has an agreement with Moosehead Brewery for distribution of Sam Adams products in Canada. It has also teamed with Germany’s Weihenstephan Brewery to create Infinium, the first new beer style created under the Reinheitsgebot principle of beer purity (only four allowed ingredients: water, malt, hops and yeast). The Weihenstephan Brewery has a credible claim as being the world’s oldest brewery, and enjoys a strong reputation among beer enthusiasts. (Zegler, 2012) Regarding potential future growth, founder Jim Koch is excited for both his company and the craft beer industry. In 2011, he stated the following: I do believe that craft beer has a solid foundation for continued growth. Because in 2011, craft beer has become the new wine and the 20-somethings are adopting craft beer in the same way that their boomer parents adopted wine. When that happened in the 80s it led to decades of steady, healthy growth, and I’m optimistic that craft beer can have many years of steady, health growth†¦. I also believe that we (Boston Beer Co. ) have a really bright future. We’re also very small. Sam Adams can double. We can maybe even triple [in size] in the next 20 years. (Zegler, 2012). Places where it competes As stated above, the Boston Beer Company operates three breweries in Cincinnati, Boston and Lehigh Valley of Pennsylvania. Over 95 percent of the company’s products are now produced in its own breweries. It is distributed throughout the United States, in parts of Europe including Germany, and now in Canada through an agreement with the Canadian brewery Moosehead. Standing in the Industry (Rivals) Boston Beer Co. has been the craft brewing industry leader since its beginning. It was the number one craft brewer in 2011 based on beer sales volume. It was followed by Sierra Nevada Brewing Co.and New Belgium Brewing Co. In the overall industry, Boston Beer Co. is number five in beer sales volume, behind Anheuser-Busch InBev, MillerCoors, Pabst Brewing Co. and D. G. Yuengling and Son Inc. The craft beer segment accounts for approximately one percent of the overall alcoholic beverage category (includes wine and spirits, imported beer, craft and large breweries). (Brewers Association, 2012) Anheuser-Busch InBev and MillerCoors dominate the industry, though business dipped last year. Interestingly, there seems to be a great amount of cooperation and collaboration amongst the members of the craft brewing segment. Building the segment is a common concern with many of the regional craft breweries. For example, in 2008 Boston Beer Co. responded to an industry-wide hops shortage by sharing 20,000 pounds of its own hops at cost with 108 selected craft breweries. (Samuel Adams, 2008) There are many other notable craft breweries that have emerged as industry leaders in the past decade, including the following: * Sierra Nevada Brewing Co. : The nation’s second largest craft brewer, they are based Chico, California. The company was founded by Ken Grossman and Paul Camusi in 1980. Production is approaching 1 million barrels annually. The most popular product is the Sierra Nevada Pale Ale. * New Belgium Brewing Co. : Headquartered in Ft. Collins, Colorado and founded in 1991 by Jeff Lebesch. The company’s flagship beer is the popular Fat Tire. It is the nation’s third largest craft brewery. The company’s distribution network had reached 19 states by 2009, and is growing. * Deschutes Brewery: Based in Bend, Oregon. The company’s products include its Black Butte Porter, Mirror Pond Pale Ale and the award-winning The Abyss (11% alcohol by volume; released in 2007). * Harpoon Brewery: Headquartered in Boston, Mass. Products include its India Pale Ale, Munich Dark, 1636 Brew and four seasonal varieties. * Boulevard Brewing Co. : Located in Kansas City, Missouri. The company’s products are available in over twenty states in the Midwest region. (CNBC, 2012) * Dogfish Heah Craft Brewery: Founded by Sam Calagione and based out of Delaware. Calagione is known for pushing the boundaries of brewing varieties, and actually collaborating with Jim Koch in creating 2009’s SAVOR Flowers brew (it was a one-time experiment). Competitive Capabilities Boston Beer is the craft beer industry leader by production and sales volume. Its focus is on freshness and innovation (variety). The company started early with its freshness dating, followed by its amnesty program for its distributors, and now the Freshest Beer in Town and Draft Quality Audit Program. Regarding his company’s emphasis on beer freshness, Koch stated the following: If my beer isn’t fresh, I want the consumer to buy something else. And I want to make it as easy as possible for them to know because if they have a bad experience with my beer, they may not buy it again. To me, it’s not about trying to get consumers that are trying one beer after another and they never buy again. I’m very focused on giving consumers a great taste in every bottle so I can build brand loyalty based on a reliably rewarding experience. (Zegler, 2012) Boston Beer innovation is manifest in its wide variety of seasonal and specialty brews, as well as its recent notable collaborations. It teamed with Weihenstephan Brewery to create Infinium, which sold out domestically within a few weeks, and apparently had similar success in Germany. The company added Noble Pils in 2010 (winner of its 2009 Beer Lover’s Choice election; brewed with all five Noble hops). Latitude 48 is an India pale ale with hops from producers along the 48-degree latitude sources. The company also released its Samuel Adams Revolutionary Rye Ale in 2011 (winner of 2010 Beer Lover’s Choice election). The company also intends to expand its Barrel Room collection of beers, which until recently were only distributed in Denver and Boston. The Barrel Room beers are aged in the Boston Beer Company’s brewery supply of barrels, and include American Kriek, New World Tripel, and Stony Brook Red varieties. Jim Koch stated the following concerning his company’s push for new varieties: We’re not the new kid on the block. We’re not the newest beer out there. We’re not the most local. We don’t have the best marketing or a cute brand name. People have tried Sam Adams, it’s not a new experience†¦ the reason that we’ve become the leading craft brewery is because we have always given the consumer the best possible experience and they have rewarded us with their loyalty. That’s why we keep pushing on those things. . (Zegler, 2012) Forces Driving Industry Change. Aside from the continued expansion efforts of many industry’s regional craft breweries, there has also been a current lobbying push on behalf of the craft beer industry for the passage of Congressional bills H. R. 1236 and S. 534, which would reduce federal excise taxes applicable to the craft breweries. Specifically, if passed the bill would reduce the small brewer rate on the first 60,000 barrels by 50 percent, from $7. 00 to $3. 50 per barrel. The rate on production between 60,000 and 2 million barrels would also be reduced from $18. 00 to $16. 00 per barrel. The two bills were introduced in March 2011. (Brewers Association, 2012) (Buchman Law Firm, LLP) Sources of Competitive Advantage Arenas Boston Beer Company operates in the craft brewing industry, which accounts for approximately 1 percent of the overall beer industry, which is dominated by Anheuser-Busch InBev and MillerCoors. Sam Adams and the company’s other products are distributed throughout the United States and Canada (via the recent agreement with Moosehead Brewery of Canada). The company’s target customer is one who is willing to pay a premium price for a quality beer, and will display brand loyalty. The company’s standing as a catalyst for the microbrew revolution has given it considerable brand recognition among beer enthusiasts. Vehicles The company has grown considerably in twenty years, employing over 800 employees with three breweries which now produce 95 percent of the company’s products. Jim Koch plans to continue company expansion, with visions of tripling in size in the next twenty years. Based on the company’s history, expansion will most likely occur through internal development rather than via any mergers or acquisitions. Each beer style must registered by requests for certificates of label approval (COLA). State registration usually requires a state application coupled with the federal COLA for a given label. (Buchman Law Firm, LLP) Excise taxes are typically collected through a company’s wholesalers. Boston Beer Co. has embarked on some notable recent joint ventures, including its creation of Infinium in collaboration with the Weihenstephan Brewery and its Canadian distribution agreement with Moosehead Brewery. On the supply side, the company must continually replenish its inventory of barley and hops. Monthly barley prices from February 2007 to January 2012 had a standard deviation of $37. 76 per metric ton. This low amount of variation has led many breweries to simply purchase the crop on an annual basis. Conversely, many breweries will contract to acquire hops years into the future. The Boston Beer Company has over $33 million in hops contract commitments through 2015. (Craft Beer Analytics, 2011) Differentiators Boston Beer Company has significant brand equity within the craft beer industry due to its significant role in creating it. They attempt to further differentiate their products based on freshness and product innovation. Its Freshest Beer in Town initiative is a just-in-time supply arrangement with the company’s wholesalers (it was intended to include 50 percent of Boston Beer’s distributors by the end of 2011). (Craft Beer Restaurant Times, 2011) The program reduced suppliers’ inventories of Sam Adams down from an average of 3-4 weeks to just one week (which is to be kept chilled). Boston Beer ships more based on what the distributors have sold as opposed to advance orders. According to Koch: â€Å"Refrigeration of the beer virtually eliminates all of the product degradation that happens through the supply chain. The temperature control also makes it as if the retail account is getting its beer straight from the brewery. † The Draft Quality Audit Program is one in which company salespeople have been trained to taste the defects and track the cause of low quality Sam Adams on tap at various retailers. Boston Beer Co. now conducts approximately 20,000 audits each year, which has resulted in a drop in the incidence of low quality company beer from 15 to just 3 percent, according to Koch. (Zegler, 2012) The company has also continued to expand its beer varieties. From its seasonal brews and collaborations with breweries such as Dogfish Head and Weihenstephan, to its Barrel Room collection and updates such as Noble Pils, Latitude 48 and Revolutionary Rye Ale, the company is always looking to test the boundaries of craft brewing. Corporate Strategies Boston Beer Company has successfully built on Sam Adams’ strong brand equity, differentiating its products based on quality, variety, and freshness. The company has continued to expand its operations with no plans to discontinue such efforts. It has also hedged against future increases in hops prices with over $33 million in hops contracts already signed covering the company through December of 2015. Economic Logic The craft beer industry is based on the idea that consumers will pay a premium price for a quality beer which is different from the industry norms offered by companies such as Anheuser-Busch InBev and MillerCoors. Sam Adams also benefits from considerable brand equity. Staging and Pacing. Jim Koch has stated that he believes that the craft beer industry will continue to trend upward in sales relative the rest of the alcoholic beverage industry, and that the Boston Beer Company could triple in size within the next 20 years. His opinion on this matter is important, because Koch owns all of the company’s Class B common stock and with it, retains all decision-making authority for the company. Financial Analysis Current Financial Standing The 2011 fiscal year provided the Boston Beer Company with multiple opportunities to raise their glasses. Undoubtedly, the major achievement of 2011 was officially obtaining just over 1% of the United States beer market. This increased market share enabled the company to release some very impressive numbers in their recent 10-K. Earnings Snapshot| Revenue| $558. 282M| Net income| $66. 059M| Return on assets| 24. 24%| Return on equity| 35. 76%| Profit margin| 11. 83%| Current ratio| 1. 88| Quick ratio| 1. 37| Quite possibly the most staggering ratios from the 2011 filing are the company’s return on assets (investment) and return on equity. These tools measure how profitable a firm is relative to their total assets and total equity, respectively. In 2011, the Boston Beer Company reported a return on assets of 24. 24% and a return on equity of 35. 76%. Both of these ratios have a high level of volatility depending on the industry. These measures are remarkable within the alcoholic beverage industry, as well as the general beverage industry. In comparison, Coca-Cola (KO) posted a return on assets of 10. 72% and a return on equity of 27. 10% in 2011, while the winemaking company Constellation Brands (STZ) posted a return on assets of 6. 25% and a return on equity of 16. 75%. Furthermore, the company performed well regarding profit margin. Differing from other measures, profit margin should rarely be used to compare different firms. The reasoning behind this is that firms have varying levels of setups, so comparing profit margins could lead to confusion and misdiagnosis. The best way to use profit margin is against prior years. When weighed against its prior years, the company has seen a constant uptick over the past several years, signifying it is doing a good job of controlling costs and setting pricing at a reasonable level. The Boston Beer Company excelled in their liquidity and leverage ratios as well, not just in the three major profitability ratios: return on assets, return on equity, and profit margin. The most common ratios for measuring liquidity are the current ratio, quick ratio, and cash ratio. The current ratio (liquidity ratio) is an easy way to measure whether a firm is able to pay its short-term debts. A ratio of 1. 0 or above is likely and expected, and the Boston Beer Company’s 2011 current ratio of 1. 88 leaves it with plenty of leeway to pay all of its short-term obligations. Much like the current ratio, the quick ratio is a slightly more conservative measure that takes into account current levels of inventory, which can be difficult to liquidate. The company’s quick ratio is 1. 37, after taking out inventories. This still leaves plenty of room for the company to repay its short-term obligations. The last liquidity ratio is the cash ratio, which is the least commonly used of the three measures mentioned previously. The cash ratio is the ultimate ratio of liquidity because it only compares cash and marketable securities to current liabilities. An extremely high cash ratio could signify that a firm is stockpiling cash and not investing its assets wisely. The company’s cash ratio of 0. 74 is less than 1. 0 but still reasonable considering the other amounts of short-term assets. While the company does not have the ability to pay its short-term obligations with cash, it is still operating within a secure level of liquidity. The last group of ratios is the leverage ratios. These ratios measure how much debt a company is carrying. The total debt ratio divides total liabilities by total assets, giving an estimation of how leveraged a company is at a given time. In 2011, the Boston Beer Company’s total debt ratio was 0. 32, which would signify a generally low level of risk to potential investors. Much like the total debt ratio, the debt to equity ratio is a leverage ratio that has total debt in the numerator. The difference is the debt to equity ratio divides the total debt by stockholders equity. This ratio shows how a company finances its activities, whether through debt or equity. The Boston Beer Company’s debt to equity ratio of 0. 47 indicates it has very little debt compared to its equity. This shows how the company has been conservative in using debt to finance its operations. The last leverage ratio is interest coverage, a tool used to see how easily a company can pay its interest expenses. Since the company has interest income instead of interest expense, the interest coverage ratio is not valuable when evaluating the company’s 2011 financials. Recent Financial Trends During the past three years, the Boston Beer Company has seen steady gains from almost all of their major financial indicators. The company, undoubtedly, has improved on their prior year results across the board since 2009. When the financial crisis struck the United States and the world in late 2008, most firms encountered decreased earnings and in many instances, losses. Many of these companies are just now returning to their pre-recession profitability. The majority of the damage was incurred to these companies in the fourth quarter of 2008 and well into 2009. As seen by their year-over-year net income growth of 284. 74% in 2009, the recession did little to hurt the company’s financial situation. One potential explanation for its recession success comes from the â€Å"relationship between economic recession and [increased] consumption of alcohol and that heavy drinking behavior is unambiguously associated with unhappy feelings or dissatisfaction† (Anderson Moro, 2008). The widespread theory is that a sudden decrease in income has little affect or possibly a negative correlation with beer consumption. Quite possibly, this could explain why most vice companies trade with a beta less than 1. 0, indicating a negative relationship with the market. The Boston Beer Company is currently trading with a beta of 0. 85. In their most recent 10K, the company posted a year-over-year net income growth of 31. 74%. While this number appears very positive on the surface, it does not fully take into account a settlement the company received from its glass bottle supplier when the company had to issue a recall after routine inspections found glass particles in certain bottles. The recall affected approximately 25% of the company’s bottles and was completed by the fourth quarter. Nevertheless, the end result was the company â€Å"received a cash payment of $20. 5 million, which was recorded as an offset to operating expenses, and all parties have released each other of any claims as they relate to this matter† (The Boston Beer Company, Inc. , 2011). Comparison with Market Leaders While the Boston Beer Company has been experienced significant gains the past few years, it is still a minor player in the beer industry compared to the two leaders: Anheuser-Busch InBev and MillerCoors. These two companies combine for a total market share of just over 35%. The Boston Beer Company’s 2011 revenue of $558. 282 million is 1. 43% and 10. 80% of Anheuser-Busch InBev’s $39. 046 billion and SABMiller’s $5. 170 billion, respectively. While it cannot compete on revenue, the company can compete on productivity. The productivity ratio is computed as employees divided by revenue. The company’s productivity ratio of $664,620 per employee tops Anheuser-Busch InBev’s $336,600 per employee and MillerCoors’ $277,260 per employee. The company has repeatedly stated that its goal has never been to be on the same level as the market leaders. Instead, its goal is to be the leader in the better beer category, which includes Yuengling, Corona, and Heineken. In 2011, D. G. Yuengling and Son passed the company as the largest American beer-maker in sales, a title long held by Anheuser-Busch. The Boston Beer Company’s objective is to regain that title and grow with the better beer category. Stock Trends The Boston Beer Company has a very unique setup for their common stock. The company has 8,714,931 shares of Class A Common Stock outstanding and 4,107,355 shares of Class B Common Stock outstanding. Where the setup gets unique is that the Class A Common Stock only have voting power to approve certain mergers and elect a minority to the board of directors. The Class B Common Stock is held entirely by C. James Koch, Chairman of the Board of Directors, who has control over the majority of the board of directors and most other matters regarding shareholder approval. This gives Mr. Koch substantial control over his company and takes a large amount of power from the remaining shareholders. After reaching its lowest point in close to a decade at $19. 02 in May 2009, the Boston Beer Company (SAM) has rebounded to new levels. In fact, the stock reached its all time high of $119. 84 on June 19, 2012. Except for a decline of close to 25% of the stock’s value in early 2011, the increase has been steady and balanced since the low in 2009. One interesting note is the volume of shares traded in late 2007. Traders saw the stock rising quickly from $30 to $50 and felt it had a lot of volatility. This led to a sharp increase in trading activity that pushed the volume over 1. 5 million shares. Stock Performance Outlook As of late, stock analysts have conveyed mixed feelings about the company’s future stock outlook. According to Morningstar’s survey of four analysts, one rates the stock a buy, one rates it underperform, and two rate it a hold. This shows exactly how divided analysts are on the future of the stock. Since 2008, earnings per share has increased from $0. 56 to $4. 81, although the $4. 81 does take into account the settlement. Excluding the settlement, earnings per share in 2011 was $3. 73, still a 5. 97% increase over 2010. For 2012, analysts are â€Å"looking for full-year earnings of $4. 14, a projected 10% increase from last year. The next-year estimate is pegged at $4. 80, a solid 16% earnings growth projection† (Vodicka, 2012). If the company meets or exceeds these earnings projections, there is little doubt that it could continue climbing. Traders who are bullish on the stock believe it should continue growing with the craft brewery sector. They point toward the company’s recent run of hitting estimates, its healthy price to earnings ratio of 22. 57, and its recent investment in their brewing facilities to keep up with increased demand. On the other hand, bearish traders point toward the company’s high valuation premiums that are incorporated into the prices. If the company were to miss their upcoming quarterly earnings, it could ignite some traders to short the stock, potentially sending it spiraling. Key Success Factors. For firms to be successful over a long period of time, they must be aware of the key success factors that drive profitability in their industries. Key success factors are a set of issues that all companies operating in the industry must pay attention to in order to be successful. Quite simply, key success factors are something each company must have to accomplish long-term success. In his 2004 journal article, Richard A. Caralli explains that â€Å"every organization inherits a particular set of operating conditions and challenges that are inherent to the industry (or a segment of the industry) in which it chooses to do business. This results in a unique set of [key success factors] that organizations in a particular industry must achieve to maintain or increase their competitive positions, achieve their goals, and accomplish their missions† (Caralli, 2004). The beer industry in particular has three main key success factors. First, firms must have an advertising campaign that effectively reaches their target audience. For years, Anheuser-Busch has been the market leader by segmenting the way it advertises its different brands. Budweiser is marketed as the â€Å"King of Beers† and is known for its signature Clydesdale horses and vintage bottle design. On the other hand, Bud Light is marketed as â€Å"The Sure Sign of a Good Time. † Its commercials are designed for a much younger audience and are regularly voted as some of the most humorous on television. The other major beer makers seem to follow the same strategy of marketing their core brand as legendary and historic, while marketing the light varieties in a more humorous tone. A second key success factor in the beer industry is obtaining and maintaining a network of wholesale distributors. These distributors act as middlemen to transport the beer from brewers and importers to stores, bars, and restaurants. The approximately 3,300 distributors in the United States allow companies to focus more on brewing and marketing and less on delivery to the end user. The beer wholesaler industry is a very large industry in itself. The largest distributor, Reyes Beverage Group, delivers 93 million cases per year and has revenues of $1. 9 billion. Firms must keep in constant contact with these distributors to ensure timely and cost-effective delivery. The last major key success factor affecting the beer industry is knowledge of the consumer. To be able to effectively advertise for their brands, firms must have deep knowledge of their target audience. The beer industry is segmented into a variety of different divisions. Marketing a specific product incorrectly could be extremely costly. Miller is effectively targeting their target audiences with Miller 64 and Miller High Life. Miller 64, with only 64 calories, is intended for males and females age 35 and under, while Miller High Life is intende.